One of the main things I have struggled with since starting my blog, is making it look clean and professional. This probably isn't the most important thing in the world considering blogging is mostly a hobby, but I'm always drawn to reading blogs which look a bit more 'put together' as they are usually a bit easier to read and enjoy. Of course, this is personal preference but these are a few things which I think give a blog a bit more of an edge.
Pick a Topic and Stick to it
Firstly, it is your blog and you can blog about whatever you like! But it definitely makes more sense to stick to related topics such as fashion and beauty (like mine) and maybe throw in a bit of lifestyle. But if you start blogging about topics which are wildly different from usual like politics or sports, it will look out of place and may deter people. As I said, it's your blog, you do what you like, I just think it looks a lot better if you stick to related topics. It also represents more of a brand for your blog which makes you more approachable for PR requests.
Buy a Domain Name
I honestly think this is one of the most important things for your blog. Getting rid of the .blogspot.com can really give your blog a professional appearance and make it seem like your website and brand instead of just a blog. There are loads of places where you can buy a domain name and they are usually inexpensive (less than £10 a year). Stick to the name of your blog and remember if they don't have yourblogname.com try a .co.uk or one of the many other variations. If you are on Wordpress, I would also recommend going self-hosted, which gives you a lot more freedom and control over things like design...
Get Yourself a Blog Design
Speaking of designs, the best looking blogs usually have a great blog design. If you are not particularly code-savvy, there are many places you can go to pay someone to create a design for you, whether it's a premade design or completely custom for you. (Cue shameless self-promotion..) I recently started my own blog design service called Gatto which you may or may not have heard of and I create one off designs as well as some cheaper template options. I'd love for you to check it out!
Keep Your Photography Game Up
All of my favourite blogs are usually in my blogroll because they have great photos. Especially for a fashion/beauty blog, photography is so important and I could easily spend hours reading through a blog with fantastic pictures. You may not necessarily need a super expensive camera (although I'm sure it helps) but maybe try out a few different editing programs. PicMonkey is a great web photo editor which is totally free and you can do some great things on there. If you use your phone to take photos, try a few different apps to up your editing game. My favourites are Afterlight and VSCOcam.
I hope you enjoyed my tips and it gave you a few ideas. I can't express more than at the end of the day it is your blog and anything you want to do is perfect.
What makes you read a blog? And what keeps you going back for more? I'd love to hear your thoughts!